SMALL BUSINESS SATURDAY

Saturday, November 28, 2026

Shop small in Downtown Johnson City, TN, on Saturday, November 28, 2026! Find holiday gifts at locally owned shops and check out Small Business Saturday specials from participating downtown businesses. Use our digital shopping guide to see who’s participating and plan your stops.

Keep the holiday shopping going at our free Holiday Sip & Shop from 2–6 PM. Look for the Sip & Shop icon in the digital guide to find participating businesses.

BUSINESS DEALS + SIP & SHOP INFO

Deals and hours from participating downtown Johnson City businesses. Look for the glass to find Holiday Sip & Shop stops, 2–6 p.m.

Showing all 11 businesses