DOWNTOWN Businesses

You are Busy Running your Business. Let us Help.

Connect Downtown Johnson City helps your business get found, get funded, and get things done—so customers spend more time downtown and your bottom line grows.

Get started

Connect with us to make it easier for customers to find you, secure funding for improvements, and get practical support dealing with city processes. Reach out to our team and we’ll walk you through the resources available to you.

  • Connect Downtown Johnson City serves as the Main Street Affiliate and nonprofit champion for our historic Main Street District, committed to strengthening local businesses, activating public spaces, and preserving the unique character that makes downtown JC special.

    Through targeted economic development, community events, advocacy, and hands-on support for entrepreneurs and property owners, Connect Downtown fosters a vibrant, walkable, and locally owned downtown where small businesses thrive and neighbors gather.

    By partnering with residents, business leaders, and city officials, the organization safeguards downtown’s heritage while creating opportunities for growth, ensuring Main Street remains the heart of Johnson City for years to come.

  • We partner with local business owners, property owners, nonprofit organizations, city departments, and community volunteers to keep our Main Street vibrant and welcoming.

    That includes independent retailers, restaurants, coffee shops, service providers, and artists who bring unique goods and experiences; building owners and developers invested in preserving and rehabilitating historic storefronts; neighborhood associations and cultural groups working to activate public spaces; economic development and planning staff who support infrastructure and safety; and volunteers, interns, and donors who power events and beautification projects.

    Together we collaborate on marketing, facade improvements, events and placemaking, business support and recruitment, and policies that preserve downtown’s character while encouraging growth within the Main Street Program Area.

    • Digital maps and wayfinding: We create and promote easy-to-use digital maps that highlight your storefront, parking options, bike racks, transit stops, restrooms, and nearby amenities. Visitors and residents can find you faster, plan multi-stop visits, and confidently spend more time exploring downtown.

    • Parking and amenity visibility: Clear parking guidance and amenity listings reduce friction for customers. When people know where to park and what else is nearby, they linger longer—and that means more sales for you.

    • Micro-grants and direct support: We administer micro-grants that make small but high-impact improvements possible—signage, exterior lighting, window displays, seasonal decorations, or website/marketing upgrades to raise your curb appeal.

    • Connection to larger funding sources: We help you access Tax Increment Financing (TIF), Downtown Improvement Grants (DIG), and other local funding streams. We’ll walk you through eligibility, application expectations, and next steps so you can pursue projects that expand or improve your business.

    • A trusted city liaison: We represent district concerns and connect you with the right City contacts—public works, planning, parking, code enforcement, and economic development—so issues are addressed quickly and with less hassle.

    • More visibility = more customers: Digital maps put your location in front of people already exploring downtown, increasing foot traffic and impulse visits.

    • Better experience = longer stays: When visitors can easily find parking, restrooms, and complementary shops, they stay longer and spend more.

    • Faster, simpler access to funding: Small grants and guidance on larger funding sources make practical upgrades achievable without draining your time or resources.

    • Less red tape, more results: Our role as liaison removes the guesswork in working with the City so you can focus on running your business while projects move forward.

    • We showcase your business on our digital maps and promote them across social channels and visitor materials.

    • We help identify opportunities—micro-grants, DIG, TIF—and support your applications with coaching and documentation.

    • We bring your priority issues to the right city staff and track progress until they’re resolved.

    • We partner on pilot projects that improve walkability, signage, lighting, and safety to increase downtown vibrancy for everyone.

A woman is shopping at a boutique store counter, talking to a sales associate, with various products displayed on the counter and shelves.

Resources

People ordering drinks at a bar, with a chalkboard menu behind them displaying various beverage options and prices.

Setting up Shop

Setting up Shop

  • Begin by reviewing available storefronts, offices, and co-working options in the district. Downtown offers a range of sizes and layouts, all within a walkable area supported by steady foot traffic and a built-in customer base.

  • Once you’ve identified your space, reach out to the Main Street Program and local partners for guidance.

    Check out our Business Resource page.

    From permitting and zoning to façade grants and small-business resources, you’ll have direct access to people who can help you navigate each step.

  • After selecting your space and completing the logistics, you’re ready to open your doors. Downtown’s mix of residents, workers, students, and visitors ensures strong visibility from the start—and a community that shows up for new businesses.

Properties Downtown

Opening Checklist

Permits, Fire & Licensing Contacts

While every business and building is unique, getting the right approvals is simpler when you know who to call.

Here are the primary City contacts for downtown businesses:

Main Street Director
Lindsey Jones
General Questions, Grant Opportunities
Email: ljones@johnsoncitytn.org

Building Permits & Inspections
City of Johnson City Building Division
Permits, Historic Zoning, Inspections
Phone: 423-434-6047
Email: inspections@johnsoncitytn.org 

Fire Prevention & Life Safety
Johnson City Fire Department – Fire Prevention
Fire code inspections, plan review, and life-safety requirements.
Phone: 423-434-6088

​Business Licenses
City of Johnson City Finance Department
City Business License
Phone: 423-434-2393

​Washington County Clerk - Johnson City
County Business License
Phone: 423-610-7201​

1. Choose Your Location

Identify available storefronts, offices, or co-working spaces in the downtown district. Walk the area, review listings, and confirm suitability for your business type.

2. Confirm Zoning & Permits

Contact the City’s Building Division to verify zoning, required permits, and any needed inspections before you sign a lease or begin build-out.

3. Complete Fire Safety Review

Coordinate with the Fire Prevention Division for life-safety requirements, occupancy considerations, and any fire code compliance needs.

4. Apply for Business License

Register with the City of Johnson City and Washington County Clerk for your business license and complete any county or state requirements tied to your industry.

5. Secure Insurance & Utilities

Set up liability insurance, utilities, internet, and waste services prior to opening your doors.

6. Plan Your Build-Out

Work with your landlord, contractors, and city inspectors to complete renovations. Keep an eye on ADA accessibility, signage rules, and exterior changes.

Pro Tip: Coordinate early and often with City Employees to help with the approval process and feasibility of your ideas!

7. Explore Grants & Incentives

Review available micro-grants, façade improvement grants, and small-business support resources offered through the Connect Downtown Johnson City and JCDA.

8. Prepare Your Opening

Set up your POS system, signage, branding, staffing, and marketing. Reach out early to Downtown Johnson City for promotional support.

9. Open for Business

Plan a launch event or soft opening, share your announcement on community calendars, and get connected with the downtown business network.